At first glance, the European Union’s (EU) General Data Protection Regulation (GDPR), which took effect in 2018, is a regulation that focuses on protecting consumer privacy by mandating procedures for websites collecting and managing user information. But survey data collected after the passage of GDPR reveals that it may have been detrimental to continuously improving user experience.
When providing services in the EU, GDPR requires all publishers with websites and apps to receive user consent to visit the website or app before loading the platform for each unique visitor. The publisher must then provide an interface to manage how much data
