Can Family Theme Push Avatar: The Way of Water to Blockbuster Profitability?

In Analysis by Michael Rae

Avatar: The Way of the Water is a stunning, visually arresting display of cinematic achievement. Its story is also centered on one of the most enduring themes in movies: family. The film and the Avatar film franchise may need this theme to help sustain blockbuster profitability.
Earning $600 million worldwide during its opening week, The Way of the Water is on its way toward generating $2 billion worldwide (but just $528.8 million domestically). While the final numbers are likely to be lower than the original 2009 film ($3 billion worldwide), The Way of the Water’s box office numbers are impressive in the aftermath of the Pandemic.
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