The Genius of Loblaw’s $25 gift card campaign

By Sylvain Charlebois (AIMS Senior Fellow)
Loblaw’s’ gift of $25 to all Canadians has received mixed reviews. As of January 8, anyone can go online and register for a $25 gift card, to be redeemed at any Loblaw-owned stores. Last December, Loblaw confessed to running a price-fixing scheme on bread with

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